How to start YouTube advertising on the YouTube website and app in 3 easy steps?


The best and fastest way to get more new users on your YouTube Channel, video, and website. That is to promote your products on the YouTube advertising business. Where you as an advertiser can buy a place on the website to show your product to the world. That can be in the trading YouTube video that the user is watching the ads banner that is visible on the side from that video, or even in the YouTube app (for iOS and Android).

YouTube advertising - YouTube masthead banner from Turn Off the Lights Browser extension
YouTube advertising

YouTube advertising

There are different kinds of ad banners you can use to promote your product or website on the official YouTube website and mobile application (on iOS and Android platforms):

  • With TrueView video ads
    • TrueView in-stream ads
    • TrueView video discovery ads
  • Bumper ads

When you choose your best ad banner, you can also choose and target the advertisement banner. Such as on big brand YouTube channel pages like Google, Microsoft, Turn Off the Lights (Browser extension), Apple, Uber, L’Oréal, Unilever, ‘Procter and Gamble, etc. Furthermore, if you want to learn more go to YouTube advertising – Video ad formats help page.

Another way is to use the Google Ads online advertising platform developed by Google. Here you can create your own advertising banner (text, image, video) which can be advertised on Google Publisher Network.

YouTube Advertising Best Practices

Staying Updated with Trends Stay ahead of the curve by keeping abreast of the latest trends in YouTube advertising. Embrace innovations and evolving consumer behaviors to stay relevant in this dynamic landscape.

A/B Testing for Optimization Refine your advertising strategies through A/B testing. Experiment with different elements, such as ad copy, visuals, and targeting, to identify the most effective combinations for your brand.

Common Mistakes to Avoid

Pitfalls in YouTube Advertising Steer clear of common pitfalls in YouTube advertising, from ineffective targeting to uninspiring content. Learn how to overcome challenges and maximize the impact of your campaigns.

How to Overcome Challenges Address challenges head-on with practical solutions. Whether it’s low engagement or ad fatigue, discover strategies to overcome hurdles and keep your YouTube advertising endeavors on track.


In the dynamic landscape of digital marketing, YouTube advertising stands as a powerful tool for brands seeking to connect with their audience visually. By understanding the intricacies, staying updated with trends, and implementing best practices, advertisers can unlock the full potential of YouTube advertising. Whether you’re a novice or a seasoned marketer, the key lies in creativity, strategic thinking, and a commitment to delivering content that resonates with your audience.


Can I target specific demographics with YouTube advertising?

Absolutely! YouTube provides robust targeting options, allowing you to tailor your ads based on demographics, interests, and more. This ensures your content reaches the audience most likely to engage with your brand.

How can small businesses benefit from advertising on YouTube?

Even with limited budgets, small businesses can thrive on YouTube. By strategically targeting their niche audience, creating compelling content, and leveraging cost-effective ad formats, they can maximize their impact on the platform.

Are there any legal considerations in advertising on YouTube?

Yes, it is crucial to comply with legal regulations and guidelines in your ads on YouTube website efforts. This includes privacy considerations, disclosure requirements, and adherence to YouTube’s policies to maintain a positive brand image.

What are the key metrics to track in advertising on YouTube?

Keep a close eye on metrics such as click-through rates, view counts, and conversion rates. These metrics provide valuable insights into the performance of your ads, helping you refine your strategies for optimal results.

How can I measure the success of my YouTube advertising campaigns?

Success in placing ads in YouTube goes beyond views. Measure the return on investment (ROI) by assessing the tangible impact on your brand’s bottom line. Track leads, conversions, and other key performance indicators to gauge success.

What are the emerging trends in advertising on YouTube for 2024?

Anticipated trends for 2024 include the integration of augmented reality in ads and the rise of interactive ad formats. Stay ahead of the curve by embracing these innovations and adapting your strategies accordingly.

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About The Author

Stefan Van Damme