You can advertise on the biggest YouTube video platform. So, you get more YouTube views, YouTube subscribers, grow your business and also have more visitors to your own personal or corporate website.

Steps for using YouTube for advertising

To advertise on our official Turn Off the Lights YouTube Channel follow the steps here below. And with using YouTube for advertising you have to possibility to reach more users you ever wanted.

  1. Open your Google Adwords page
  2. Click on the top navigation bar on “Campaign”
  3. On that page you see a blue circle with a white plus icon, click on this button
  4. Choose now for “new campaign”
  5. And here you can choose “video” to create a YouTube video ad

TrueView In-Stream

  • This ad immediately immerses viewers in your content. After 5 seconds, they can keep watching or skip it.
  • You pay when a viewer watches 30 seconds (or the whole duration, if shorter) or interacts with your ad.
  • Use this format when you want your video ad to appear before, during, or after other videos on YouTube.

TrueView Discovery

  • This ad appears next to related YouTube videos, on YouTube search results, or on the YouTube desktop and mobile homepage.
  • You pay when a viewer clicks your ad and begins watching your video.
  • Use this format to reach people in moments of discovery, when they’re searching or browsing videos.

Bumper Ads

  • This ad is 6 seconds or shorter and plays before, during, or after another video. Viewers cannot skip the ad.
  • You pay per CPM (each time your ad is shown 1,000 times).
  • Use this format when you’d like to reach viewers broadly with a short, memorable message.



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